Designing the Redesign
Approaching the Reinvention of Chronogram Magazine
By David Clark Perry & Brian K. Mahoney
Chronogram was launched in 1993 with a simple premise: Provide readers with a guide to cultural events in New York’s Hudson Valley.
In the 24 years since, Chronogram has evolved from a flimsy zine launched by a couple of 20-somethings into Luminary Media, a multimedia company with four in-house titles and custom publishing, event, and marketing agency divisions. Our work now includes social media management, marketing communications, and business consulting — specialties we never could have foreseen ourselves offering a decade ago. But what’s fueled this growth is the brand equity of Chronogram. The publication’s authentic voice and role as trusted curator of the Hudson Valley lifestyle extends like a halo over all of our projects with readers and clients.
As we started considering redesigning our flagship publication, we were faced with a daunting question:
How do we freshen the design of Chronogram — creating a more readable, relevant, and useful reader experience in print — without losing our idiosyncratic voice and unorthodox design, the key attributes that have defined us?