Helvetica, the Film
“Helvetica” is a feature-length independent film about typography, graphic design, and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them. It’s also a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Released in 2007 (to coincide with the 50th anniversary of the typeface’s introduction in 1957), the film is as relevant now as it was 10 years ago — and is a must-watch for font fanatics. Downloadable video costs $5.99, tinyurl.com/helveticaHustwit.
“When I started this project, I couldn’t believe that a film like this didn’t exist already, because these people are gods and goddesses. What they do is more than just logos and corporate branding — they design the type that we read every day in newspapers and magazines, onscreen and on television. Fonts don’t just appear out of Microsoft Word: There are human beings and huge stories behind them.”
— Director Gary Hustwit