Kat Braz, the senior director of creative communications at the Purdue Alumni Association, has learned — through trial, error, and necessity — to stretch precious resources.
A team of four (herself included) produce Purdue Alumnus while also working with her slightly larger team to generate everything for this office (read: the magazine takes up no more than one-quarter of each person’s time). For her first five years in the job, the magazine team was a mere two people.
Her philosophy? If you’re a magazine publisher lucky enough to have three things in ample supply — money, time, and talent — your magazine is guaranteed to be all-great, all-the-time. But if you’re most publishers, you make do with varying amounts of these key resources. And if you still want your magazine to be awesome? Well then, you have to get really creative.
With a background in art direction, Kat is adept at doing this with the visual side of a magazine. So we asked her to share her strategies for laughing in the face of constraints and making your art amazing despite them.