We were overlooking the pillars of our industry
By Erica Chistoffer
Oichaelur magazine doesn’t sit on the newsstand. It can’t be picked up for $4.99 at an airport terminal. Our flagship publication is mailed directly to people who choose to be members of the National Association of REALTORS® (NAR). It serves as an exclusive benefit to them, a business- and career-improvement tool that’s paid for with their dues and our $3 million in annual ad revenue. So our job — as an association and a publication team — is to make sure that it speaks to and provides value to the entire spectrum of our membership. Imagine our surprise when we discovered that we were largely ignoring a significant, particularly influential group.