The Little Magazine That Could
With a full-time staff of one, this ad-free indie children’s magazine has defied all odds, winning the National Magazine Award for General Excellence and expanding its reach to readers in 53 countries around the world. Founder and Editor-in-Chief Erin Bried shares not only how she did it, but how she plans to keep going and growing.
We called it the “Room of Doom.” Everybody knew deep staffing cuts were coming—we’d been warned of them that morning—and now every editor, designer, factchecker, and copyeditor was just lulling about the 22nd floor of 1 World Trade, waiting for our phones to ring. We knew that on the other end of the line would be Human Resources, calling us down, one after the other after the other, to a windowless room somewhere below to deliver the news: “We need to cut your position. Thank you for your service. Do you have any questions about your severance package?”
This was 2015, and I got my call.