New USPS Discounts for Innovative Mailings
Once again, the USPS is running a series of promotional programs for making their First-Class and Marketing Mail pieces more engaging.
• The “Emerging & Advanced Technology/Videos in Print” promotion encourages publishers to create interactive experiences using approved technologies, such as Near Field Communication (NFC), “Enhanced” Augmented Reality, and Video in Print (ViP).
• “Tactile, Sensory & Interactive Engagement” rewards the use of paper stocks, substrates, finishing techniques, and inks to create multisensory experiences (visual effects, sound, scent, texture, interactive folds, or even taste).
• “Mobile Shopping” provides discounts for including a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads your reader to a mobile-optimized shopping website with the ability to complete a financial transaction.
Participation requires pre-registration on the USPS Business Customer Gateway. For complete details, visit