Why Do People Like Print on Paper?
Between 2015 and 2018, Two Sides North America (a non-profit initiative by companies from the graphic communications industry) partnered with polling firm Toluna to conduct consumer surveys on how Americans feel about print and paper. Here are just a few of their findings. Find more facts and myth-busters at twosidesna.org/two-sides-infographics.
88% believe they understand, retain, or use information better when they read print.
80% have a clear preference for reading complicated materials in print, in contrast to 12% for computer screens, 5% for e-readers, and 3% for smartphones.
67% think it’s important to “switch off” and enjoy printed books and magazines, including 69% of 18-24 year olds.