20 Things You Should Stop Doing IMMEDIATELY to Make Your Magazine Better

A light look at breaking bad habits and shaking preconceived notions.

By Sean Plottner and Wendy McMillan

Mistakes — we’ve made a few. Surely you have, too. But it’s the mistakes we all make routinely and as a matter of practice that can take a toll on our magazines, making them less engaging and less effective over time.

At Dartmouth Alumni Magazine, we’ve drawn the line. We say that anyone involved in the design, editing, and publishing of magazines should stop doing the following 20 things — right now. Just stop.

Your magazine will be better for it.