“Our collaboration always begins with a predesign meeting wherein our editorial team presents the issue’s stories to our creative team in an unstructured, ‘here’s the cool stuff we’ve learned’ style to get creative inspiration flowing. For this cover story, the writer explained that there’s so much about RNA that scientists don’t know—how could we convey this sense of missing information to the reader?
“We thought a type cover could be effective and a nice departure for our magazine. We played with dropping the letters R, N, and A out of the headline to conceptually represent piecing together a message with missing parts. Decoding it gives the reader a taste of the frustration that scientists feel.”
Kris Cambra, Editor, Medicine@ Brown
Kelly McMurray, Creative Director, 2communiqué
